In the new “Fair and Handsome” ad, Shah Rukh Khan tosses a tube of fairness cream to a young fan. In the next scene, the boy’s skin grows whiter, his smile brightens and his hopes rise. The message: Fair skin is a prerequisite for success.
Such irresponsible advertising propagates discrimination among men, women— and even children.
Actress Nandita Das has observed, “Now the insecurities of men are also surfacing with equal number of fairness products for them. Such pressure and so little public debate around it!”
Now is the time to let “Fair and Handsome” and brand ambassador Shah Rukh Khan know that our country is ready to shed age-old biases and let every person feel comfortable in their own skin.
Click the link and fill out the petition to let everyone know that you do not agree with these products.